About Arezou:

Arezou Zarafshan is a charismatic leader with a reputation for delivering game-changing business results of monumental magnitude. She has almost 20 years of experience leading customer-centric and research and development functions for global manufacturing and consumer product companies. Arezou is recognized as a visionary in developing processes and products that drive measureable improvement in customer satisfaction and operational efficiency.

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Having lived and worked in Asia and the U.S., Arezou brings a thoughtful international perspective to business, which has solidified her reputation as an adept leader of global cross-functional teams. She is equally strong in left brain and right brain thinking—a differentiator which informs her intentional approach to seizing opportunities and solving problems.

Arezou recently joined OtterBox as the Customer Analytics Sr. Executive. Prior to OtterBox, Arezou was Vice President of Total Consumer Experience at Crocs Inc., a global manufacturer of footwear headquartered in Colorado. In this role she was responsible for instilling a consumer-centric culture and processes globally. During her three-year tenure at Crocs, Arezou designed and deployed innovative programs bringing consistent integration of Voice of the Consumer and Voice of the Ambassador into business management processes. Arezou also established global Customer Experience Management programs, infusing customer centricity into the fabric of the company.

She began her career at Hewlett-Packard, where she spent 13 years in increasingly significant roles. Starting as an engineer, she was promoted to R&D project manager, Design Center program manager, and R&D section manager. Following HP, Arezou was recruited to join ACCO Brands, one of the world’s largest suppliers of branded office products, as its Vice President for R&D and Product Development.  At ACCO, Arezou’s responsibilities quickly grew from being solely focused on Document Finishing products to overseeing the entire ACCO Brands product portfolio.

Arezou is a passionate advocate for women’s and children’s rights and equity in the workplace. She is equally passionate about mentoring and coaching professional women, and is a board member of the Denver Chapter of the Ellevate Network, a global organization dedicated to empowering women economically and in the workplace. Arezou previously served on the board of the YWCA in Vancouver, Washington.

She is a dynamic speaker who is frequently invited to industry events to share her expertise on topics including Market Centric Product Development, Customer Experience, and the connection of Customer Experience metrics to hard business metrics.

Arezou holds Master’s and Bachelor’s degrees in Electrical Engineering from the Oregon Graduate Institute of Science and Technology and Washington State University, respectively.

She and her husband, Evan, live in Golden, Colorado, with their son.

Arezou’s VOD, “Customer Analytics: A Fine Line Between Love and Hate,” will be available soon to a device near you.

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