With over two decades of experience in industry and academic settings, Hunter has spent his career focusing on the development and application of value driven analytics to improve business performance.

He joined Tendril, a leading provider of Energy Services Management (ESM) solutions in January 2015. As General Manager of Data Services, he is responsible for driving Tendril’s Data Services business unit and leading a team of highly talented, analytics professionals to extend the value of Tendril’s data driven products and services.

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Before joining Tendril, he was Chief Operating Officer at Zoola Inc. where he oversaw product development, product marketing, technology and customer service.  Previously he served as CEO of Beyond Analysis – North America and was Co-Founder and Managing Partner of Knowledge Network International (KNI), a global financial services consultancy.

He has held key executive and management roles in the U.S. and U.K., including Chief Marketing Officer at HBOS Cards Services and Head of Commercial Management at Barclaycard, a strategic business unit of Barclays Bank. In the US he held senior positions at Partners First (formerly Wachovia Bank) and Providian.

During his early years in academia, he was at the forefront of systems and decision science research, and completed a PhD in Systems Engineering at the University of Virginia. Key areas of research included multi-objective optimization, artificial intelligence and decision theory.

He has considerable expertise in the fields of commercial management, strategy, marketing, analytics and customer value management.  He has served on the Faculty at Visa Europe Business School and is a frequent conference speaker.

Hunter’s VOD, “Monetizing Data, Are You Doing Enough?” will be coming soon to a device near you.

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