“Speakers’ Corner delivers practical and compelling thinking from some of the the most dynamic minds in the world of marketing and communications.   CSG is thrilled to be a subscriber and contributor to what is a powerful emerging platform for marketing and communications professionals.”- Steven Shapiro

About Steven:

Steven Shapiro has designed and executed successful business-to-business and business-to-consumer marketing and communications strategies for more than 25 years.  He now applies his experience to providing strategic communications direction to the clients of Communications Strategy Group (CSG), a company he founded in May 2004.  Steven started the firm out of a desire to improve the role, reputation and delivery of what had been traditional public relations, and evolve it to what is now the framework of CSG’s “content-based influencer relations” philosophy.

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Steven’s career was primarily steeped in the financial services and education industries. He has led the communications aspects of many industry-changing “firsts”, including the launch of the first wrap accounts for Shearson Lehman Brothers; the launch of the first ETF, the SPDR, while at the American Stock Exchange; the first active ETFs for Grail Advisors; and the first fully online accredited university, Jones International University.  Steven is best known for his creatively strategic, metrics-based thinking that he applies to the firm’s clients’ challenges and opportunities, including crisis management, company and product launches, brand building, thought leadership and business accelerators.

Earlier in his career, Steven served as the vice president of corporate communications for Scudder Kemper Investments and Founders Funds after serving as the head of public relations for the American Stock Exchange. Steven started his career as an outside communications consultant for Ernst & Young, Lehman Brothers and Prudential, as well as consumer companies, including Sharp Electronics and the United Ski Industries Association.

Just prior to founding CSG, Steven served as vice president of marketing and communications for Jones Knowledge, a holding company for a series of online education companies. In this capacity, he was directly responsible for establishing Jones International University as a recognized pioneer in online post-secondary education. He also helped launch Jones e-global library, a comprehensive suite of online library research tools; and positioned Jones e-education, a learning course management and delivery platform, for dominance in the K-12 market.

Today, Steven continues to evolve and apply CSG’s unique strategic approach for the firm’s clients, while forwarding the firm’s culture of responsibility and value creation.  He also serves on the advisory board of Colorado State University Global Campus. Steven received his bachelor’s degree in economics from Emory University.

Steven’s VOD, “Unleashing the Power of Content: Turning Content Into a Strategic Asset,” will be coming soon to a device near you.