Customer Analytics: A Fine Line Between Love and Hate
Arezou Zarafshan, Customer Analytics Senior Executive, Otterbox

Are you swimming in analytics and drowning in data? Are you certain there’s a way to use information to engage your customers, but not sure where to begin? Arezou’s been there and done that. She takes the mystery out of analytics and in one simple talk can help you understand that what may seem like a headache can actually become one of your greatest tools to fuel business success.


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