Measure Them! – Available Now!
Jeffrey Daigle, Sr. Research Analyst, E-Source

Marketing and metrics often feel like peanut butter and jelly in our industry: two staples that are naturally associated. But numbers tell only part of the marketing story. Building brand awareness and fostering customer loyalty transcends numbers, and no one understands these intangibles better than Jeffrey Daigle. Jeffrey shares insights on making the most of these interactions with your customers, and offers real life examples to help translate data and customer analytics into purchasing patterns.


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